About this session
Every marketing campaign has the same problem: one message, a dozen audiences, and suddenly your CMS is drowning in nearly identical pages. For Truth Initiative, the nation’s largest nonprofit dedicated to ending nicotine addiction, editors were maintaining a growing library of duplicate landing pages with no clean way to test what was actually working.
We solved it with a dynamic Wagtail landing page, built on a Django backend, that tracks users based on the last URL segment (e.g., /youtube, /facebook). A/B testing was baked in at the CMS level to help test different features against a percentage of the audience. Editors now manage a single page design for tailoring text, CTAs, and creative assets.
This session covers:
- The business problem of campaign duplication.
- How we used Django and Wagtail to manage user tracking using a single landing page
- How A/B testing was implemented for testing different text within the page
- The impact: reduced editor workload, faster rollouts, and consistent design across channels.
Attendees will walk away with a scalable, editor-friendly model for tackling personalization without drowning in duplicate content.
Presented by
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Chrissy Wainwright
Chrissy Wainwright is a Senior Software Developer and Quality Assurance Lead at Six Feet Up, a custom software development agency that specializes in solving hard problems.
At Six Feet Up, Chrissy combines 18 years of Python expertise with a sharp eye for quality, ensuring that the solutions her team delivers are not only technically sound but precisely aligned with client needs.
Her technical foundation spans CSS, JavaScript, Python, Django, Zope, and Plone, with deep experience customizing and optimizing open-source systems for real-world applications. More recently, Chrissy has expanded her focus into Quality Assurance, championing development standards and workflow best practices across the Six Feet Up team.
Chrissy is a recognized leader in the Python and Plone communities. She has served as President of the Plone Foundation, has delivered talks and training sessions at conferences, and has played a key role in organizing her local Python meetup. She joined Six Feet Up in 2008 and has been a driving force in the company's growth and technical culture ever since.
When she's not shipping code or reviewing PRs, you'll likely find Chrissy climbing, playing ice hockey, shooting photography, or exploring the outdoors.